Steve has held senior marketing roles at FirstBest Systems, EMC Documentum, and KANA Software. For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. Steve Robins is the principal of Solution Marketing Strategies, a strategic marketing consultancy that advises companies on marketing and demand gen strategies, segmentation and messaging. During this month’s presentation, Steve Robins will provide a solution framework for digital transformation, describe new opportunities for marketers, and share case studies of digital transformation in action, such as ride sharing, presence-based marketing and more. At the same time, digital transformation provides both opportunities and challenges for agile marketers. With transformation come new opportunities to solve problems more completely, disrupt markets, and build stronger customer relationships.
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